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YOU'VE SEEN ME ON
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You’re not stuck.
You’re just under-challenged & afraid.
Let’s burn the rules and
build the life & brand that fuels your fire.
For midlife women at the crossroads—ready to rediscover what’s burning within, safeguard what matters most, and make the Bold Moves you keep delaying.
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MEET DEMI
Coach. Author. Speaker. On-Air Talent
Midlife is the turning point- to a redefined version of YOU!
I’m Demi Austin-Thomas—former NBC Correspondent, author of Sizzle Boldly, and a coach for women 40+. I help high-performing, high-functioning women (and any woman ready to do the work) get to the root of what’s holding them back, reinvent their lives with meaning, and move with clarity, conviction, and BOLD confidence.
Eight years ago, exhausted by imposter noise, people pleasing and over-performing, I became my own client and rebuilt my life and brand from the inside out. Now I help midlife women—especially busy working women—stop circling the same mountain and build a life and brand that authentically fits who they are today, without losing themselves and the people they love most.
What changes when working with me:
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Root → name the real block and burn it down to the root.
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Clarity → get crystal-clear on what you want and the path to it.
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Boundaries → prioritize your time, voice, and relationships as you build, evolve and elevate.
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Small & Practical Bold Moves → daily actions that stack into visible wins.
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Right Rooms → community with aaccountability that claps and holds you to it.
Seen on stages: Mom 2.0 Summit, ALT Summit, ESSENCE Wellness House, Cry Out Conference.
On Air- Talent &Featured/Contributor: ABC, NBC, The Doctors, Hallmark.
Ready to move? Let’s map your next bold step.
Former NBC correspondent, keynote speaker, author, and coach helping midlife women 40+ burn the lies, build boundaries, and make bold moves.
Sizzle Boldly
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NEW BOOK NOW AVAILABLE
MY LATEST BOOK: SIZZLE BOLDLY
Burn the Rules
Redefine Midlife
Sizzle Boldly: 7 Rule-Breaking Truths to Own Your Fire and Redefine Midlife
Sizzle Boldly is more than a book—it’s a bold manifesto for women who are done people-pleasing, over-explaining, and hiding behind filters just to be accepted. It’s for the woman who feels like she’s lost herself in roles, struggles to find real friendships, and is tired of performing for approval while feeling unseen.
Inside these pages, I don’t hand you fluff or perfection—I give you 7 truths to help you confront the stories that shaped you, heal old wounds, and finally give yourself permission to live free, full, and fiery. With reflection questions and space to be real, you’ll start painting a new canvas for your next chapter—one that feels authentic and unapologetic.
This is for every midlife woman who knows she’s meant for more but needs the courage, the clarity, and the tribe to start moving.
The 7 Rule-Breaking Truths you’ll discover inside:
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Stop waiting for “someday”—your time is now.
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Confront childhood wounds, trauma, and old stories that shaped your beliefs.
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Break free from people-pleasing and over-explaining.
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Drop the filters and stop performing—let your real self shine.
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Find authentic friendships and a tribe that gets you.
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Own your voice and take up space without apology.
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Write your own rules for midlife—and live them boldly.
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JOIN MY COMMUNITY OF FIRE CIRCLE WOMEN
I'm Helping
women Amplify their
voice & Build Bold Brands!
Powerhouse
Babyeee, listen—if you’re done dimming to keep everyone comfortable, pull up a chair. Each week I drop a quick Sizzle Shot—bold truth + one doable move—to help powerhouse women amplify their voice, package their God-given genius, and build brands.
No fluff- If you’re ready to be seen, paid, and at peace, join the Fire Circle and let’s set your world on fire—without burning you out.
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NEW BOOK NOW AVAILABLE
